Cannes Lions 2018’in Grand Prix kazananları…
Bu sene 65’incisi gerçekleştirilen dünyanın en büyük yaratıcılık festivali Cannes Lions sona erdi. Toplamda 32 bin 372 çalışmanın başvurduğu yarışmada Grand Prix sahiplerini buldu.
18-22 Haziran tarihleri arasında gerçekleştirilen Cannes Lions 2018’de 27 kategoride 30 Grand Prix ödülü verildi. Host/Havas ortak yapımı Palau Pledge’in üç farklı kategoride Grand Prix aldığı festivalde Pharma katerogisinde ise Grand Prix verilmedi. Geçtiğimiz seneye nazaran katılımın düştüğü festivalde Türkiye yine Grand Prix alamadı.
İşte Cannes Lions 2018’in Grand Prix kazananları…
Brand Experience & Activation
https://youtu.be/M-1GPznHrrM
Apple – “Today at Apple”
Apple Inc. (in-house)
Creative Data
https://youtu.be/4EY-gY3PQYs
The Times – News UK & Ireland “JFK Unsilenced” Rothco/Accenture Interactive
Creative ECommerce
Microsoft Xbox – “Xbox Design Lab Originals: The Fanchise Model”
McCann London
Creative Effectiveness
ITC Savlon – “Savlon healthy hands chalk sticks”
Ogilvy Mumbai
Design
Lad Bible ve Plastic Oceans Foundation – “Trash Isles”
Abbott Mead Vickers BBDO
Digital Craft
Billy Corgan – “Aeronaut VR”
Isobar and Viacom New York
Direct
https://youtu.be/X-aWWM6Zhpo
Palau Legacy Project – “Palau pledge”
Host/Havas
Entertainment
KPN – “Evert_45”
N=5
Entertainment for Music
Jay-Z “Smile”
https://youtu.be/305ryPvU6A8
Apple – “Welcome home”
TBWA\Media Arts Lab Los Angeles
Film
https://youtu.be/doP7xKdGOKs
Tide – “It’s a Tide ad”
Saatchi & Saatchi New York
Procter & Gamble – “The talk”
BBDO New York
Film Craft
International Committee of the Red Cross – “Hope”
SRA Rushmore
Glass
Bodyform – “Blood Normal”
Abbott Mead Vickers BBDO
Grand Prix For Good
The ALS Association – “Project Revoice”
BWM Dentsu
Health & Wellness
Montefiore – “Corazon Give Your Heart”
John x Hannes
Health Grand Prix For Good
Asha Ek Hope Foundation – “Blink To Speak”
TBWA/INDIA
Industry Craft
Kiwi Shoe Care – “Ali”
Ogilvy Chicago
Innovation
Colombia Ministry of Communications & Technology – “My line”
MullenLowe SSP3
Media
Tesco – “Food love stories”
MediaCom ve Bartle Bogle Hegarty London
Mobile
Reclame Aqui – “Corruption detector”
Grey Brazil
Outdoor
The Daily Show with Trevor Noah – “Donald J Trump Presidential Twitter Library”
Comedy Central
McDonald’s – “McDonald’s Restaurants of Canada Limited”
Cossetteb
PR
Lad Bible ve Plastic Oceans Foundation – “Trash Isles”
Abbott Mead Vickers BBDO
Print & Publishing
Budweiser – “Tagwords”
Africa
Product Design
Kingo Energy – “Kingo”
Ogilvy Colombia
Radio & Audio
Carling Black Label – “Soccer song for change”
Ogilvy Cape Town
Social & Influencer
Nike – “Nothing beats a Londoner”
Wieden & Kennedy London
Sustainable Development Goals
https://youtu.be/X-aWWM6Zhpo
Palau Legacy Project – “Palau pledge”
Host/Havas
Titanium
https://youtu.be/X-aWWM6Zhpo
Palau Legacy Project – “Palau pledge”
Host/Havas
